PREFACE
Morteza Nazarizade Kermani, Iranian writer and architect, By collecting some alumnus from public and Azad universities and receiving the cooperation and support of professors and some of building construction industry grandees starts working in the field of architectural construction in 2012, aiming to establish a technology-oriented architectural group based on nature and anthropology.
He say's: First question of those things that must be answered. Do we have the right to build on the Earth? The Earth that’s not ours and the soil that we offer destruction in order to enrich human life. We have to perceive why we build up and why we've made since the beginning of the history.
PASSION
“Don’t construct due to construction”
We are not the inheritors of nature . We haven’t proved our family tie; however we claimed inheritance.
Among all human beings we, architects, are the culprits. Architects who surrender their client’s interminable and self-centered ambitions. Architects who believed more is more, less is more and sometimes more is less, the ones who situated a house in a hill or on a hill without seeing the spirit of the hill. Architects who saw a house as a machine or a machine as a house or a house as a house and who have never asked themselves whether they have the right of building it or not.
WORK EXPERIENCE
Designing more than twenty architectural projects (commercial, residential, and office buildings) in Tehran province
Designing two architectural projects (mansion) in Lavasan, Tehran, Iran
A building project design based on parametric architecture (digital architecture) in Shariati St., Ghods Sq., Tehran
Design and implementation of eight interior design projects in Lavasan and Tehran
Presenting architecture courses
Providing novel presentation methods as virtual reality and video mapping
Phase zero and feasibility studies for two trans-regional projects in eastern Tehran
Appreciated as the active students of Islamic Azad University, South Tehran Branch by Construction Engineering Organization of Tehran Province
PUBLICATION RECORDS
Meet the Cockroach, Qoqnoos group, Hila publications (1394)
Candidate for the most distinguished book of the year award (1394)
Eight articles published in the Tarrah magazine (1391-1396)
More than ten articles in two weekly specialized journals in the field of architecture and design (1395-1397)
GOALS
1- Reducing the construction costs besides increasing the attractiveness and quality of the building
2- Applying the natural elements in design and put together the global modern architectural elements and latent concepts in the historical architecture of Iran.
PATHS
To achieve the goals mentioned above, four aspects of architecture are followed:
1- Counseling
2- Design
3- Supervision
4- Media
QUALITY SERVICES
In recent three years, some activities have been conducted to enhance the quality of buildings and their attractiveness for customers. A brief description of these activities are presented as follows:
COMPUTER-AIDED DESIGN
Digital architecture is a new branch of architecture globally, and significant companies attempt to create unique designs by employing computer, electrical, and mechanical engineers.
VIRTUAL REALITY
Virtual reality is a technology to realize a simulated environment through computers and special eyeglasses. In every project, the built items can be presented in a 3D environment using virtual reality eyeglasses. The audience will achieve a complete understanding of the building that will be built in the future. By employing this process, a massive building presale is made possible before its implementation and construction.
MEDIA
Another cultural arm to follow the intended goals is to be actively engaged in media environments, so the experience transfer was realized through the synthesis article series in the specialized architecture publications, and functions of psychology, sociology, and philosophy are analyzed in the architecture field.
RENEWAL
After several years, it was followed for upgrading the design process by employing digital architecture in projects based on parametric practices and design kinetic and delivering quality projects by virtual reality (VR) tools. For this purpose, the art and media studio was established in parallel by cooperating professional computer engineers, animators, and graphic designers.
CONSULTANCY, IMPLEMENTATION AND SUPERVISION
To this end, collaboration was made with one of the best executive companies, known for its record in executing projects designed by architecture award winners for 20 years. On the other hand, the best structural and facilities design groups are added to the existing design team to avoid designs far from the facts in the implementation process. In other words, since there is complete supervision on different tasks, what is designed, is executed literally.